← Back to Work
Google · Experiential Strategy & Production

Google Marketing Live

Leading the operational and experiential execution for Google Marketing Live’s inaugural event in Canada - establishing a brand-new precedent for enterprise scale, executive engagement, and immersive product storytelling on home soil.

Client Google (CAD)
Year 2024
Focus Experiential Production & Strategy
RoleAccounts lead - strong focus on creative

Pioneering Canada's Flagship Experience

As the first-ever iteration of Google Marketing Live hosted in Canada, this landmark project required building a massive experiential framework entirely from the ground up. The mandate involved translating Google’s world-class global standards into a localized, high-impact environment tailored specifically for Canada’s top marketing leaders, agency heads, and enterprise partners. Every touchpoint was meticulously engineered to balance big-picture technological vision with intimate, high-touch networking moments.

End-to-End Operational Excellence

Success depended on flawless cross-functional orchestration across production teams, creative leads, and internal Google stakeholders. From managing complex spatial builds and multi-zone guest flows to synchronizing high-profile keynote sessions and interactive product showcases, the operation demanded rigorous logistical precision. The result was a seamless, premium ecosystem that redefined industry expectations for enterprise events in the Canadian market and left a lasting impression on attendees.