Interac Village
Spearheading the strategic execution and experiential production for the Interac Village at Elevate Festival - showcasing innovation, security, and digital leadership on a premier national stage.
Activation & Event Gallery
Immersive Real-World Brand Co-Habitation
Bringing Interac Village to life at Elevate Festival meant creating an interactive brand experience that gave both Interac and its new brand, Konek, their own moment. As account lead, I guided the creative and strategic direction while supporting production - balancing two distinct identities within one cohesive space. From the visitor journey to the details of each activation, our goal was to make both brands recognizable, complementary and memorable.
Strategic Direction and End-to-End Execution
Delivering a live, high-traffic physical activation of this magnitude demanded rigorous cross-functional orchestration across creative agencies, spatial designers, production partners, and high-level corporate stakeholders. From directing complex structural fabrication and intuitive guest flow through multi-zone engagement areas to synchronizing live programming and interactive product demos, every operational detail was managed with absolute precision. The result was a vibrant, highly engaging ecosystem that redefined expectations for festival sponsorships, delivered exceptional brand immersion for thousands of tech leaders and entrepreneurs, and set a new benchmark for multi-brand co-activation.