Taste Glory Together
Spearheading the national shopper marketing and brand activation campaign for Mondelez Canada leading up to the Paris 2024 Olympic Games - uniting Canadians through pride, snacking, and high-impact partnerships.
Campaign & Creative Gallery
Uniting a Nation Through Iconic Brands
The Mondelez "Taste Glory Together" campaign was a large-scale, national shopper marketing and brand activation program leading up to the Paris 2024 Olympic Games. As the account lead, the mandate centered on uniting Canadians to share moments of national pride and snacking. Executed in multiple waves, the program leveraged the company's status as the official snacking partner of Team Canada across core household brands like Oreo, Ritz, and Cadbury. The initiative blended in-store merchandising, custom packaging, paid digital and social media, and high-visibility content featuring Team Canada athletes to engage fans and drive major retail sales.
Talent, Compliance, and Strategic Execution
Driving the program's success required rigorous end-to-end execution across multiple complex verticals. This included leading athlete identification and contract negotiations for high-profile Team Canada Olympians to serve as the authentic human face of the campaign. Responsibilities also spanned managing the visual production lifecycle, ensuring strict legal compliance for custom product packaging and national sweepstakes contesting platforms, and carefully managing campaign budgets to align creative scope with financial objectives.