Pinterest · Experiential Strategy
Pinvision 2025
Turning the digital inspiration journey into a physical brand experience - mapping the entire marketing funnel IRL for top-tier partners and creators.
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Mapping the Marketing Funnel IRL
Pinvision wasn't just a showcase; it was a fully realized physical translation of the digital marketing funnel. We architected the physical journey to guide attendees seamlessly from top-of-funnel brand discovery and broad inspiration down to bottom-of-funnel conversion and deep creator engagement.
Immersive Brand Storytelling
Every spatial touchpoint was engineered to evoke the platform's intuitive discovery process. By blending tactile environments with targeted messaging zones, we provided partners with a tangible understanding of how Pinterest drives real-world action from inspiration to intent.