Interac @ Restaurants Canada
Reimagining the Interac Village into an immersive double-sided snack shop that proved how choosing 100% Canadian debit helps restaurants thrive, save, and keep more of their money.
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The Challenge & Solution
Mint was engaged by Interac Corp. to design an immersive experiential activation within a 10x30 foot footprint at Restaurants Canada - Canada’s largest foodservice and hospitality event, drawing over 25,000 industry professionals. The mandate was to show restaurant owners, chefs, and operators how Interac Debit and e-Transfer for business help operations thrive efficiently and securely.
To achieve this, Mint conceptualized the Interac Snack Shop, a dynamic, double-sided retail experience. On one end, an interactive storefront shone a light on the customer and business transaction perspective; on the other, a fully realized back-of-house operations space showcased small-business resource kits and payment solutions.
The Experience & Impact
Guests received an RFID card upon entry, guiding them through product discovery across custom merchandise displays and the Interac Cookbook. At checkout, visitors tapped their cards at a centralized cash register to activate a large-scale Savings Calculator, instantly visualizing long-term annual fee savings. Engagement was rewarded with sweet treats, Start Up Lane contest entries, and "Proudly Canadian" totes.
The activation recorded 11,242 total taps and captured 1,836 qualified leads - 65.6% of whom were restaurant and foodservice decision-makers. Most importantly, the experience proved a staggering $41.9M in estimated annual fee savings potential for Canadian businesses.