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Shopify Summit - Developer Experience

Shopify Summit - Developer Experience

Stepping in as an onsite execution lead to bring a specialized developer-focused track of Shopify Summit to life at the Beanfield Centre - supporting an event welcoming 10,000 global innovators through precise print production and physical execution.

Client Shopify
Year 2025
Focus Experiential and spatial marketing
RoleProduction Lead - Onsite Execution

Global Scale & Onsite Execution

While Shopify Summit drew 10,000 guests from around the world, this developer-focused track was designed to honour, celebrate and uplift the developer community. I stepped in as a key onsite execution lead rather than part of the initial planning team, driving physical delivery across the Beanfield Centre for a high-intensity single day. My role supported seamless delivery of main-stage moments and technical breakout rooms.

Mastering Print & Venue Signage

In a high-capacity venue like the Beanfield Centre, intuitive signage is essential for guiding thousands of attendees through complex spaces. I took ownership of print production, quality control and installation, from environmental branding and wayfinding to custom interactive installations such as the mini-putt course. Every physical touchpoint supported the attendee journey through to the evening cocktail reception and Shopify race car display.